Media Kit

Get to know the Lead with Abi brand here first

Meet Abi

Abi is a mum of two, leadership mentor, content creator and founder of LEAD with Abi, helping mums learn how to Be, Do & Have it first — so their children grow up seeing possibility, success and happiness as normal.

Abi’s work is built around a simple idea: you don’t just tell your children what’s possible. You go first.

Instead of teaching mums to become perfect parents or giving them another list of things they “should” be doing, Abi helps them become more intentional leaders of their own lives and families.

Her work sits at the intersection of self-leadership, conscious parenting, psychology, everyday life and generational change, helping mums move from reacting to life to intentionally creating it.

Because the woman a child watches every day becomes part of what that child believes is possible.

Abi believes children don't need to be told to be brave, confident, independent or ambitious.

They need to see what those things look like first.

A mum making a decision when she isn't certain.
A mum trying something new.
A mum changing direction.
A mum handling hard things.
A mum wanting more.
A mum building a life she actually wants to live.

That's how possibility becomes normal.

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Introducing

THE KETTLE CLUB

Leadership for the five minutes you've actually got.

The Kettle Club is Abi's practical everyday leadership system for busy mums who want to create meaningful change without needing hours of uninterrupted time.

Built around the reality of motherhood — interruptions, mental load, school runs, work, dinner, children and everything in between — The Kettle Club gives mums simple tools to make better decisions, create momentum, protect their energy and intentionally lead their family.

Because mums don't necessarily need more information.

They need somewhere to use it.

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FREE GIFT

CHAOS TO CLARITY

A free starting point for the mum whose brain currently feels like 47 tabs are open at once.

Chaos to Clarity helps mums step out of the overwhelm, get what's in their head onto paper, understand what's actually going on and identify what needs their attention next.

Because you don't need to fix your entire life today.

You need to get clear enough to know what comes next.

ACCESS HERE

DEEPER TRANSFORMATION

UNLEASHED

A 90-day deeper transformation for the woman who is ready to stop simply managing her life and start intentionally leading it.

Through RECLAIM → REWIRE → RISE, Unleashed takes the work deeper — helping women reclaim their identity, rewire the patterns and beliefs keeping them stuck, and rise into a version of themselves who trusts her own capability and leads her life intentionally.

At the heart of Unleashed is the belief that:

Confidence comes after action.
Capability comes before confidence.
And you get to choose who you become.

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LEAD WITH ABI

www.leadwithabi.com

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QUESTIONS

Here are some common questions Abi loves answering in interviews

You talk a lot about mums “going first” — what does that actually mean?
You believe children learn what’s possible by watching their parents. How does the way a mum lives become her child's blueprint?
Why do you think so many mums feel completely overwhelmed even when they know exactly what they should be doing?
You talk about Be, Do & Have it first. What does that mean, and why is it so important for raising independent, capable children?
How does motherhood change a woman's identity, and why do so many mums struggle to know who they are anymore?
The Kettle Club is built around the idea of “leadership for the five minutes you've actually got.” Why did you create it this way?
You teach that confidence comes after action rather than before it. Why do we wait to feel confident before doing the thing?
What does conscious parenting actually look like when you're exhausted, overstimulated and your child is having a complete meltdown?
You talk about breaking generational patterns without making mums feel guilty for getting things wrong. How can mums start creating a different future for their children without adding another huge job to their already-full plate?
If a mum listening feels overwhelmed, disconnected from herself and knows she wants more from life but has absolutely no idea where to start — what would you tell her?

THE BIG IDEA BEHIND
LEAD WITH ABI

Be. Do. Have. It First.

Because Abi doesn't want to just tell her boys what’s possible.

She want them to see her living it first.

So they grow up believing that possibility isn't something you wait for.

It's something you create.

And maybe, one day, they'll go first too.

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HEAR WHAT ABI SOUNDS LIKE

Podcast 1